Owner and Executive Planner of Jenna Laine Weddings, LLC
Jenna Laine Rachal grew up in Fairhope, Alabama. She graduated from Bayside Academy and attended Auburn University. She then graduated from Auburn in May 2011 with a Bachelor’s Degree in English and certification in event planning then moved to New York just a few weeks later. While attending Auburn, Jenna worked under the marketing and events director at the Jule Collins Smith Museum of Art for three years, which is where her love for wedding and event planning began. In New York, Jenna interned and worked with several top marketing and event producers, one of them being event designer Matthew Robbins Design. In late 2012, Jenna moved home to Fairhope to open Jenna Laine Weddings, LLC., formerly known as Weddings and Events by Jenna Laine. Her first year in business Jenna planned 8 weddings, now almost six years later Jenna Laine Weddings produces around 50 beautiful weddings a year!
What’s your favorite part of planning a wedding?
My favorite part of planning a wedding is the design. I love making each event unique and special for our clients. My favorite design element is the tablescape. I love a full place setting, custom place cards, a beautiful centerpiece and glowing candle light. I also think a patterned linen really goes a long way in elevating the overall wedding design.
Favorite wedding trend for 2018?
I think 2018 has brought a lot of texture and color to tables. The linens have beautiful patterns and feel, such as velvet, one of my favorites. I have also seen a lot of colored tapered candles, you can’t go wrong with a standard ivory or white, but adding even a subtle grey really adds to the overall look of the table.
Most overlooked detail?
Lighting and a stage facade are my two biggest details I always try and get brides to work into their budget. Lighting can really change the entire feel of a room. Just adding soft amber lights around the edge of a ballroom can transform the space into a more intimate setting. Also, pin spotting your centerpieces and focal points, such as floral chandeliers or the cake, really make those elements pop, especially in photos.
A stage facade can come in many forms. You can rent a simple white facade or go with a ‘living’ boxwood facade or something patterned. Any of these options help to dress up the dance floor and hide the bulky black stages. At first thought you may not understand the necessity of a stage facade, but when you get your photos back you will.
What do you do when you aren’t planning weddings?
When I’m not planning a wedding I can usually be found at home or walking in our neighborhood with my 3 (almost 4) year old daughter Maddie, and husband Josh. My husband is a firefighter, which puts him out of the house for 24 hours or sometimes 48 hours at a time, so when he is off shift and I am home I try and close the computer and enjoy our time together. We live near several playgrounds, so most afternoons we take a family walk to the park or down to the water.
Photographer Aimee Reynolds Photography