About Jenna Laine Weddings

Jenna Laine Weddings is a wedding and event planning company dedicated to creating one-of-a-kind, memorable events. For 14 years, we’ve been planning weddings and events with a simple philosophy rooted in the belief that exceptional events should feel as intentional as they look. Every detail should have intention, every element should feel distinctly yours, and the experience should be effortless from the inside out. With the right team behind you, there is space to step away from the logistics and fully immerse yourself in the moments that matter—the anticipation and excitement leading up to the event, the emotions, the people present, and the memories you’ll carry long after the last guest has gone home.

Luxury event planning is not simply about beautiful design or a perfectly timed celebration. It’s about experience, discretion, relationships, and knowing what needs to happen before it ever becomes your concern. Over the years, we’ve cultivated trusted relationships with exceptional vendors and venues, giving our clients access to a network built through years of collaboration and logistics coordination has become our top asset, ensuring a smooth process from start to finish.

But our greatest investment has always been our clients. We take the time to understand how you want your wedding to feel, what matters most to you, and where you want us to take the lead. From navigating the countless decisions to managing the details behind the scenes, we bring a calm, experienced presence to every stage of the planning process.

The result is a wedding or event that feels considered, personal, and entirely yours—and a planning experience that feels remarkably uncomplicated.

Jenna Rachal - Owner, Executive Coordinator and Designer

Jenna is the founder and creative force behind Jenna Laine Weddings, LLC, bringing nearly two decades of experience to the art of creating beautifully considered celebrations.

Her approach to wedding planning is rooted in a deep appreciation for design, detail, and the way a space can make you feel. She notices the things others might overlook—the proportion of a tablescape, the way a room is layered, the transition from one moment to the next. For Jenna, the beauty is in the edit: knowing what belongs, what doesn’t, and how every element can work together to create an experience that feels entirely personal.

A graduate of Auburn University, Jenna began her career at the Jule Collins Smith Museum of Art, where her appreciation for art, composition, and visual storytelling began to take shape. Her path soon led her to New York City, where she had the opportunity to learn alongside some of the industry’s most established event coordinators and designers. It was there that her instinct for creating highly personalized, detail-driven events became a true calling.

In 2012, Jenna returned home to Fairhope, Alabama, and founded Jenna Laine Weddings. What began as a passion for beautiful events has grown into a planning company built on experience, trust, and relationships. Over the years, Jenna has cultivated a carefully curated network of exceptional vendors throughout the Southeast—relationships that allow her clients to work with people she knows, trusts, and has personally come to rely on.

Today, Jenna plans weddings and events throughout the Southeast and beyond, including Birmingham, Fairhope, Mobile, Destin, Highlands, and Austin. Wherever the celebration takes her, her approach remains the same: thoughtful planning, impeccable attention to detail, and an experience that feels effortless for the couple.