About Jenna Laine Weddings


Jenna Laine Weddings is a boutique, wedding planning and design company dedicated to creating one of a kind, memorable events. With locations in Fairhope and Birmingham, Alabama, we cater to clients throughout the Gulf Coast and Southern region.

Our mission is to create events that are seamless, stress-free and beautifully crafted. We are proud to have established relationships with the best vendors in the industry, and together we will collaboratively bring your vision to life.

We draw inspiration from your personal style, fashion, art, and all things Southern and strive to create events that will leave a lasting impression for years to come.

Jenna - Owner, Executive Coordinator and Designer

0U2A3660b small.jpg

Jenna is the owner and founder of Jenna Laine Weddings,LLC. With over ten years of experience in the wedding and event planning industry, Jenna has an eye and passion for event design and coordination and leaves no detail untouched.

A graduate of Auburn University, Jenna kicked off her career working at the Jule Collins Smith Museum of Art in Auburn, Alabama and later moved to New York City where she learned from several highly established event coordinators and designers. It was during this time that Jenna truly tapped into her love for the event industry. In 2012, Jenna moved home to Fairhope, Alabama and opened Jenna Laine Weddings, LLC. Over the years, Jenna has established great working relationships with some of the top vendors in the industry and has planned events all along the south, including Birmingham, Fairhope, Mobile, Alabama Destin, Florida and Highlands, North Carolina. 

Jenna lives in Daphne, Alabama with her husband, Joshua Rachal and their daughter, Madison Rachal and their two dogs, Beau and Scout. 

A Few of My Favorite Things:
Iced White mochas, spending time with my husband and daughter, paddle boarding and boating.


Alex Watkins - Event Producer

Alex joined the Jenna Laine Weddings team in 2014 as an Event Assistant. Her past experience as event coordinator at Steelwood Country Club taught her how to execute a perfectly southern event and helped her to establish great relationships with industry vendors. Alex is now an Event Producer at Jenna Laine Weddings and enjoys bringing a bride's vision to life on her wedding day and ensuring the day is exactly the way she imagined it to be.  

Alex currently lives in Fairhope, Alabama with her husband, Jordan Watkins, and their two children Landry and Walker. 

Alex’s Favorite Things:
Girls Night, exploring New Orleans with her Cajun hubby, Christmas, anything pasta, lazy Sundays with her little girl and boy.

Leslie Gilbert- Event Producer

Leslie joined our team as an Event Producer in the fall of 2016. Leslie is a homegrown southern girl. A native Alabamian, she began her planning career in college by accidentally becoming the party and event planner all her friends wanted and even strangers began to need. After college, Leslie’s career has included wedding photography assistant, freelance event design planning and becoming an associate with one of Charleston, South Carolina’s most exclusive wedding planners. In 2012, Leslie took her southern charm to Key West, where she spent the next four years with an event planning team that planned and executed weddings for couples nearly every weekend of the year. 

Leslie currently lives in Fairhope with her husband Justin, a Third Class Petty Officer with the US Coast Guard, their children Cohen, Kerrigan, Baylor and their two dogs, Ace and Kyle.

Leslies Favorite Things:

Fountain coke, coffee, flip flops, cooking for friends and family, snuggling under a big blanket with the whole family.

Jenna Laine Weddings, LLC Available Positions:

- Marketing and Graphic Designer - Jenna Laine Weddings, LLC is searching for the perfect person to take our marketing to the next level and be able to create custom logos and images. 

- Interns- we love our interns and are always looking for driven individuals interested in learning about all details of the wedding industry. We accept interns all year, however the best months to intern with us are September to November and March  to June.